Archive for June, 2010
Does exactly what it says on the tin; just the posts that relate to the above...
UK social media traffic overtakes search
Wednesday, June 9th, 2010
New statistics just out have revealed that UK social media traffic has overtaken search engine traffic in the UK.
According to Experian Hitwise;
“Social networks now receive more UK Internet visits than search engines. During May, social networks accounted for 11.88% of UK Internet visits and search engines accounted for 11.33%. May was the first ever month that social networks have been more popular than search engines in the UK.”
Experian Hitwise said visits to social networks as a percentage of UK internet visits had increased over the past three years by five percentage points, while visits to search engines had decreased from 13% in 2007, to 11.33% in 2010. With Facebook accounting for 55% of all social networking traffic in the UK, it is offering an increasingly strong alternative to leading search engine Google.