Mixd – social media experts on BBC Look North

When the BBC wanted an expert in Social Media to comment on Paul Chambers’ recent conviction for ‘sending a menacing electronic communication’ for his Tweeted bomb threat to Robin Hood Airport they contacted Mixd, asking us to appear on Look North with Harry Gration and Tanya Arnold.

Of course we duly obliged and just 2 hours after receiving the call, Mixd’s Phil Shackleton was sat in the studio explaining to viewers just how powerful a communication tool Twitter can be – even though, on this occasion, it had severe consequences for the author.

So, if an individual can be punished for ‘innocuous hyperbole’, should businesses shy away from using Twitter as a communication tool? Well, this one post shows how easy it is to get yourself noticed so pitch your message right (and stay within the law) and Twitter can clearly be a fantastic tool to check up on your competitors, manage your online brand presence, shout about a new product or tell everyone your latest news across the internet.

And if contributing to the Twittersphere fills you with dread, why not get some Social Media training from Mixd? We offer workshops for newly-hatched chirpers through to fully-fledged Tweeters and offer advice on all aspects of using Twitter and other Social Media for business. Why not email p.shackleton@mixd.co.uk or tweet us @mixd for more information.