Mixd
Solution driven creativity
Mixd helps Scottish SPCA with shocking new viral emailer
November 29th 2005
North Yorkshire digital design company, Mixd, has just completed work on a shocking new viral email campaign for the Scottish Society for Prevention of Cruelty to Animals (SSPCA).
The emailer can be viewed by clicking on this link: http://www.hesbehindyou.com
The ‘box office’ quality viral movie is one of the first ever produced by a charity in the UK and features shocking scenes of animal cruelty at a school Christmas pantomime - to raise awareness of animal cruelty and attract new donors for the Scottish SPCA. It was devised by marketing agency, WWAV Rapp Collins Edinburgh, with Mixd providing technical consultancy, build and subsequent release to over 50,000 people last week.
Phil Shackleton , partner at Mixd, says, “This project is a fine demonstration of the power of viral marketing, particularly for charitable organisations which need to create maximum impact on minimum budget. Releasing a powerful message such as this on email gives added strength to the campaign, since individual recipients can then choose to pass on the message to other people.”
Editors’ notes
Using children from St Margaret’s Primary School, in Loanhead, the ad was devised by WWAV Rapp Collins in Edinburgh and produced by The Gate Films. The viral e-mail also carries a link to a website containing more information about the campaign, which is also being promoted in an outdoor campaign called ‘Season’s Beatings.’