Mixd

« Back to work

Mud & Blood

Client Challenge:
The client sells products directly via the internet and have no brand presence in the High Street. Therefore they needed a site that quickly and clearly communicated their core values and beliefs. The site had to relate to the customers: young people who put a high value on how they look.

Our Solution:
We created a site that uses a strong colour palette and a de-constructed style. Subtle Flash animations show people participating in key activities such as mountain biking, wind-surfing and climbing which is backed up with movie clips.

The site has a very simple information architecture enabling users to quickly find products and when they find them, there is a very simple purchasing process. The site integrates with the WorldPay e-Commerce solution seemlessly to ensure the user doesn't appear to have left the site and will trust the site to complete a purchase.