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Ride The Alps

Client Challenge:
Ride the Alps specialises in mountain bike holidays, offering riders the opportunity to experience some of the best trails in the world. Mixd were asked to develop a website to launch their 2004 season. With such a crowded mountain biking holiday market in the area, a professional looking and exciting site was required.

Our Solution:
Mixd wanted to showcase both previous customers' experiences and, more importantly, the stunning location and trails. The use of inspirational and vibrant photography helped promote the enjoyment factor and the quality of the holidays. Previous customers' comments were also used throughout the site to give first-hand impartial testimonials about the riding and the holidays.

The site was kept deliberately simple in both the visual appeal and the navigational system to focus the user on the one important factor - the mountain biking.