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Travelodge

Client Challenge:
Travelodge have recently renovated many of their sites with newly decorated bedrooms and improved eating and drinking facilities. They wanted their on-site promotional literature to reflect their new look.

Our Solution:
Taking our lead from the new vibrant colour palette being employed in the renovated sites, we created a range of posters, promotional cards and menu inserts to raise the profile of Travelodge to compete with other leisure facilities in both the hotel and bar trade.

A UK-wide distribution was undertaken by Mixd, ensuring that all Lodges received their promotional material on the same day and ready to roll out on the morning the new promotion started. After the initial client briefing, the client needed to have little input into this process, entrusting the organisation and distribution to us, and it all went without a hitch.