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West Yorkshire Strategic Health Authority

Client Challenge:
To produce a range of literature promoting the Staff Awards Programme in 2004, the aim of which was to ecourage colleagues throughout 25 organisations to actively share their achievements. The literature had to be 'inclusive', showing a vast and diverse range of activities undertaken by the various Trusts and had to be achieved on a very tight budget.

Our Solution:
Using client supplied photography, we developed a simple identity and a photo-montage style in order to show the range of services, without appearing to value any one over another. This was backed up with a strong and vibrant colour palette and a clear use of typography.

The brand was rolled out initially across posters and information leaflets to generate interest in the Awards Programme. It was then developed across invites, certificates, on-the-day Order of Service and other graphics. Finally a 28 page brochure reflecting on the day's events was produced and sent out across all the Trusts.