Scottish SPCA viral email campaign
Working in partnership with marketing agency WWAV Rapp Collins Edinburgh, we provided digital consultancy, technical build and implementation of a hard-hitting viral email broadcast to encourage recipients to click through to the campaign microsite.
The deliberate lack of any branding and a still from the film were used to intrigue and encourage the user to watch the film, whilst an exciting and minimalist design strategy would communicate the key message first and foremost. Theatre style lights were used to focus the user’s attention and Macromedia Flash was employed to ensure streaming video.
Services provided to client
- Digital consultancy
- Technical build
- Viral email broadcast
- Microsite design and build
- Flash animation
- Streaming video
The time-sensitive microsite has served its purpose (very well) and is no longer live… however, if you would like to see the viral email, please contact us.
Tags: viral email campaign, microsite, charity