Google PWA Roadshow: London

02/03/2018 by Fran Davison

The latest on Progressive Web Apps

Yesterday, one of our Front-End Developers, Ed, attended the Progressive Web Apps Roadshow in London, courtesy of Google. Google invited developers from a range of agencies around the country to attend, in order to discuss the latest methods and best practices for building Progressive Web Apps (PWAs).

It was great to see the support for Progressive Web Apps growing and the early case studies which showed enormous improvement in user reach, conversions and overall user experience. There’s a lot we’re excited to start working on, but for now here are some important things to take away from yesterday’s event:

1. PWAs are coming to iOS! Apple’s latest beta software release includes the core technology required to run fully featured Progressive Web Apps.

2. Google are focusing on four key pillars of PWAs; speed, integration, reliability and engagement. These important areas promise to deliver a successful PWA with a great user experience.

3. The average number of mobile apps a user installs from an app store per month is ZERO. However, mobile users are visiting an average of over 100 websites per month. This goes to show that it’s a lot easier to reach users via a website or Progressive Web App.

4. 53% of users abandon sites that take longer than 3 seconds to load. We can see how important it is to ensure an experience is delivered to the user quickly, regardless of the connection speed.

5. The Payment Request API creates an opportunity for a fast, familiar and secure payment experience on the web, with great control for businesses.

6. Sending push notifications to users can provide important, timely information. This can range from a sale on a desired item to crucial flight times or breaking news.

7. Big businesses such as Twitter and The Guardian are early adopters of Progressive Web App technology, who are already witnessing positive results with their user base.

8. The new Credential Management API is a way to provide seamless user account management across devices. It’s already supported in Chrome and Opera while Apple are continuing to work on it.

9. Google are pushing for better security on the web. Not only is HTTPS required for a PWA, but they’re recommending them for every regular website, regardless of the content.

10. Progressive Web Apps are only getting better. Continuous updates are increasingly providing the opportunity to give a great app-like experience on the web.

We’re excited to start leading the way with this innovative approach to the web. If you’re interested in talking to us about Progressive Web Apps, we’d love to hear from you, so please get in touch.

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